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SEO

Search Engine Optimization with Alper Marketing Agency

Search Engine Optimization creates and maintains improved online visibility across all platforms and generates greater traffic to your site by improving search rankings.

SEO stands for search engine optimization and is the process by which a website’s content and technical layout is optimized so that it is found faster and organically by search engines such as Google and Bing and appears higher on search engine results pages (SERPs).

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PPC Marketing

PPC stands for pay-per-click (PPC) and is a digital marketing strategy where a website’s rank in search queries is improved by keyword research, targeted ad campaigns, & bidding on specific keywords that potential customers would use on Google & other search engines.

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Web Design

Socia Media Optimization, (SMO), turn social media into revenue.

Websites are crucial to remaining current in the digital marketplace, as well as to reach new customer bases. We offer 3 different website packages and maintenance plans to meet any company's needs.

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Powerful Digital Marketing with Results You Can See.

Alper Marketing Agency is a digital marketing services provider that helps businesses across the United States boost their search rankings, improve SEO, and take hold of their digital reputation. We offer plans for various sizes and styles of business in SEO, pay-per-click (PPC) advertising, and website design. With weekly or monthly reports included in all SEO and PPC plans, you'll see exactly where your marketing dollars are going and can watch your campaign performance in real time on your customized dashboard.

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SEO: What you need to know

SEO

February 28, 2021•2 min read

“The future of SEO is here – understanding and marketing to specific and defined audiences through search engines." – Adam Audette

As the world becomes increasingly digitized, having a website has become essential for any business. However, simply having a website is not enough. In order to attract visitors and convert them into customers, your website needs to be optimized for search engines. This process is called search engine optimization (SEO). Here are some key elements to consider when optimizing your website for search engines.

Keyword Research

Keywords are the backbone of any SEO strategy. The first step in optimizing your website is to conduct keyword research. This involves finding the words and phrases that people use to search for the products or services that you offer. Once you have identified these keywords, you can use them strategically throughout your website to improve your search engine rankings. For more on keywords and how to use them, check out our keywords blog.

On-Page Optimization

On-page optimization involves making changes to the content and HTML code of your website. This includes optimizing your titles, meta descriptions, headings, images, and internal links. On-page optimization helps search engines understand the content of your website and improves your chances of ranking higher in search results.

Content Creation

The content on your website is one of the most important factors in SEO. Quality content that is informative and engaging will attract visitors to your website and improve your search engine rankings. In addition, creating content on a regular basis helps to keep your website fresh and relevant.

Link Building

Link building involves getting other websites to link to your website. This is important because search engines view backlinks as a sign of the quality and relevance of your website. However, it’s important to note that not all backlinks are created equal. It’s important to focus on getting high-quality backlinks from reputable sources. At Alper Marketing Agency, all of our SEO plans include building reputable backlinks to help your site get found faster and better online.

Mobile Optimization

With the increasing use of mobile devices, it’s essential that your website is optimized for mobile users. This means ensuring that your website is mobile-friendly and responsive. This is important because search engines prioritize websites that are optimized for mobile devices.

In conclusion

SEO is essential for any website that wants to attract visitors and convert them into customers. By focusing on keyword research, on-page optimization, content creation, link building, and mobile optimization, you can improve your search engine rankings and increase the visibility of your website. To learn more about SEO, contact Alper Marketing Agency and schedule a free 20 consultation.

SEOcontent creationdigital marketing

Mary Linley Albert

Mary Linley Albert is Alper Marketing Agency’s Chief Operating Officer and oversees the daily activities of the company, as well as the implementation of strategies to meet the company’s long-term goals. After spending two years researching and writing a collegiate thesis regarding the digitalization of the business world, Mary Linley believes getting found online through marketing strategies is not only a practical tool to increase revenue, but also a vital necessity to long-term success in today’s increasingly digitized market. In addition to her duties as COO, Mary Linley is heavily involved in the company’s social commitments to charities across the United States and holds a Master’s Degree in Business Administration from Texas A&M Corpus Christi and a Bachelor’s of Science Degree in Integrated Marketing & Communications from the University of Mississippi. Mary Linley is proud to be part of the Alper Marketing Agency.

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