“How do you rank on the first page of Google? With the right tools and consistency.” - Mary Linley Albert, Alper COO

At Alper Marketing Agency, the #1 question we get asked by clients is, “How do I get my business on the first page of Google?”

Ranking on the first page of Google search results is challenging but completely achievable. The keys to improving your search rank include using the right tools and remaining consistent. Keep reading for more info.

The Right Tools:

 There are 3 main tools we use at Alper Marketing to help our clients succeed. Keyword research, quality content, and SEO. 

1. Keyword Research:

   A keyword is an informative word or phrase that allows search engine algorithms to easily identify the contents of your website. Researching, identifying, and using the keywords that are relevant to your industry is vital to improving search engine ranking. Websites such as Google Keyword Planner, SEMrush, and many others offer free tools to help with this process.

2. Quality Content:

   Create high-quality, informative, content that is useful and relevant to the target keywords you’ve found. Aim to solve potential client’s problems or provide comprehensive answers to their questions.

3. SEO:

If you don’t have SEO, search engines can’t properly find you. Creating strategies for on-page, local, and mobile SEO are fantastic ways to boost your search engine rankings. This includes back-end work so that Google can more easily crawl your website, establishing a local online presence, and ensuring your website is mobile friendly. Google prioritizes mobile-first indexing, making SEO crucial to first page rankings. Don't know where to start with SEO? Click here for a complimentary SEO audit of your website.

Consistency:

Apart from using the right tools, there is a second portion of the success equation, consistency. First page rankings do not happen overnight and require regular attention for extended periods of time to begin seeing results. To achieve page one rankings, be sure to stay consistent in the following ways:

1. Content Updates:

   Google and other search engines prefers content that is fresh and valuable Regularly update and refresh your website's content to keep it relevant to your target audience and up-to-date. If your content is months old, it is no longer hitting for search engine algorithms the way you want it to.

2. Active Social Media:

   Don't only create content for your website. Share your content on social media. Doing so increase the visibility of your brand within your target audience, potentially attracts more traffic to your site, and also increases the likelihood of backlinks.

3. Analyze:

   Make data-driven improvements to your website. There is no need for guessing what is necessary to achieve a better performance online. By using tools such as Google Analytics and Google Search Console, you can monitor your website's performance and make meaningful and timely adjustments to your website.

Overall, ranking on page one of Google search results is not an overnight accomplishment. It takes a minimum 3-6 months of adjusting to consistently rank on page one of Google. Stay patient. If you use the right tools and remain consistent in optimizing your site, you will see results and can achieve top page rankings on Google.

Do you know you want to reach the top page of Google but are still not sure how to get there? Click here to schedule a complimentary 20 minute phone call with an Alper Marketing representative.

Click here for a complimentary SEO audit of your website. Enter your information and receive your report via email within 20 minutes.