Digital Marketing That Gets You Found Online.

Have an online presence but not seeing any relevant results for your business? Let Alper Marketing Agency increase your digital footprint through
search engine optimization, raise your Google Rank with targeted keyword search ads, and maintain your online brand with website design. Click below for a free SEO audit of your site or a complimentary 20 minute consultation. Need more information? Click contact Alper to call or chat directly with a member of the Alper Marketing team.

Our Services

SEO

Search Engine Optimization with Alper Marketing Agency

Search Engine Optimization creates and maintains improved online visibility across all platforms and generates greater traffic to your site by improving search rankings.

SEO stands for search engine optimization and is the process by which a website’s content and technical layout is optimized so that it is found faster and organically by search engines such as Google and Bing and appears higher on search engine results pages (SERPs).

Learn More

PPC Marketing

PPC stands for pay-per-click (PPC) and is a digital marketing strategy where a website’s rank in search queries is improved by keyword research, targeted ad campaigns, & bidding on specific keywords that potential customers would use on Google & other search engines.

Learn More

Web Design

Socia Media Optimization, (SMO), turn social media into revenue.

Websites are crucial to remaining current in the digital marketplace, as well as to reach new customer bases. We offer 3 different website packages and maintenance plans to meet any company's needs.

Learn More

Powerful Digital Marketing with Results You Can See.

Alper Marketing Agency is a digital marketing services provider that helps businesses across the United States boost their search rankings, improve SEO, and take hold of their digital reputation. We offer plans for various sizes and styles of business in SEO, pay-per-click (PPC) advertising, and website design. With weekly or monthly reports included in all SEO and PPC plans, you'll see exactly where your marketing dollars are going and can watch your campaign performance in real time on your customized dashboard.

Get Started

Follow Us On Social Media!

Marketing News from Alper to You

Sitemaps for SEO

SEO

February 01, 2022•2 min read

Sitemaps allow Google to understand the concept behind your site and categorize it properly. Keep reading to decide if sitemaps are for you.

What Is A Sitemap?

While you may have heard the term sitemap (and if not, you will now!), what does it actually mean? There are two main types of sitemaps and understanding the difference is essential. Today we will discuss HTML sitemaps and XML sitemaps.

HTML Sitemap

The main difference between an HTML and XML sitemap is the target audience. An HTML sitemap is primarily targeted for the users that come to your site versus being targeted for Google bots like XML sitemaps.

An HTML sitemap is a page on your site that has links to all pages on your website and gives context as to what those pages are.

Think of an HTML sitemap as a roadmap that your users can use to their advantage to best understand what your website offers and how to best navigate it.

XML Sitemap

An XML sitemap is a file added to your website that is created specifically for Google and other search engines to properly index your site when crawling it, making your page organically rank higher in searches across the internet!

Differences in HTML vs XML

Still a little confused? No worries! Look at our simple comparison below:

HTML

Created for users who come to your website.
Should show clear ranking and relationships between pages on your site.

XML

Intended for Google and other search engine bots to properly categorize your site
Created for indexation of your website (which ranks you higher on search engines!)

Do You Need A Sitemap?

If you are still wondering if you need a sitemap, keep reading!

Let's start with XML, and ask yourself these few questions:

Is my site large?
Is my site fairly new?
Is my site full of content?

If you can answer "yes" to any of these questions, XML sitemaps are for you! Even if you can answer "no" an XML sitemap is still recommended as best practice and will help Google properly index your site.

On to HTML:

While not a new concept, HTML sitemaps can still be helping for properly categorizing your site and aiding user experience.

HTML sitemaps are known to be an older concept, but that doesn’t mean you shouldn’t have one.

At this point, you might be wondering, how do I get an XML or HTML sitemap? Keep Reading!

How do you build a SiteMap?

The digital marketing experts at Alper Marketing Agency are masters of HTML and XML sitemaps as well as many other critical functions of SEO. To learn more about SEO or speak with a representative of Alper Marketing, click here.

SEO services, get found online, contact Alper Marketing Agency

Mary Linley Albert

Mary Linley Albert is Alper Marketing Agency’s Chief Operating Officer and oversees the daily activities of the company, as well as the implementation of strategies to meet the company’s long-term goals. After spending two years researching and writing a collegiate thesis regarding the digitalization of the business world, Mary Linley believes getting found online through marketing strategies is not only a practical tool to increase revenue, but also a vital necessity to long-term success in today’s increasingly digitized market. In addition to her duties as COO, Mary Linley is heavily involved in the company’s social commitments to charities across the United States and holds a Master’s Degree in Business Administration from Texas A&M Corpus Christi and a Bachelor’s of Science Degree in Integrated Marketing & Communications from the University of Mississippi. Mary Linley is proud to be part of the Alper Marketing Agency.

Back to Blog